Operator bet365 has announced a new partnership that sees Lotteria Italia 2025 products now become available for purchase via its online platform for registered players.
As such, customers wishing to purchase Lotteria Italia tickets must register via the bet365 online platform and must purchase a ticket to enter the lottery prior to the 5 January 2026. Indeed, Lotteria Italia is composed of two distinct prize draws - the Daily Prize Draw and Final Prize Draw, which consists of a one-time €300,000 ($345,000) draw, taking place on 6 January 2026, followed by an additional €5m grand prize draw.
This latest integration follows an additional Italy-based partnership between bet365 and Relax Gaming last month, with the operator introducing the supplier's online offerings to its platform in the nation. Elsewhere in the European market, bet365 also announced a new 6-score challenge in Germany in recent weeks.
Additional recent lottery news out of the Italian market saw Brightstar announce the continuation of its ongoing Italy Lotto operation via a new nine-year agreement in the nation. This update comes after IGT went to the mat with both Flutter and Sisal this summer for the Italian national lottery contract nine-year concession, with the former coming out on top.
For bet365, this latest update also comes following additional significant company updates in the North American market, with the company announcing the expansion of its sports betting offerings in the soon-to-be regulated state of Missouri.
Indeed, the Missouri state sports betting market will open on 1 December 2025, marking the only regulatory opening of a new gaming market at state level for the year. Players in the state will have access to bet365 online betting products following the opening of the market.
In May 2025, reports indicated that the bet365 owners were considering a £9bn ($12bn) sale
