The Estonian Consumer Protection and Technical Regulatory Authority (TTJA) spokesperson, Diana Lints, has noted that almost half of the gambling advertisements inspected by the authority failed to comply with legal requirements.
Speaking to local media, Lints stated: "In 2025, the TTJA carried out a major gambling advertising supervision project and inspected a total of 230 gambling advertisements, of which 104 were found to be in breach. That means 45 per cent of the advertisements inspected were in violation of the Advertising Act."
According to Lints, the identified breaches varied significantly. They included misleading advertising, warning texts in gambling advertisements that failed to meet legal requirements and advertisements that are entirely prohibited under the law.
Mari-Liis Aas, consumer protection adviser at the Ministry of Economic Affairs and Communications, highlighted that gambling advertising is subject to different levels of restriction depending on the type of gambling activity.
Aas stated: "For example, if we are talking about games of chance, which include poker, roulette and slot machines, then advertising is generally prohibited altogether, except in places specified by law, such as gambling venues.
"At the same time, advertising certain types of gambling, such as lotteries and sports betting, is more broadly permitted, although specific restrictions also apply there."
Aas added that the Advertising Act is currently under review. However, she noted that the process remains at an early stage and it is not yet possible to determine whether, or to what extent, gambling advertising regulations will change in the future.
The Estonian Gambling Tax Act amendments, adopted in December and effective from 1 January 2026, will gradually reduce the online casino tax rate from 6% by 0.5 percentage points each year until it reaches 4%
