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Toto rejects criticism by Dutch Consumers' Association

The online casino has responded to a Consumentenbond article that claims the company misleads players.

3 min read
toto responds to accusations of misleading customers
Key Points
Toto is one of six firms named by the Consumers' Association
The casinos are accused of providing players with insufficient and unclear information

Toto is one of six online casinos in the Netherlands that stand accused by the Consumers' Association, Consumentenbond, of misleading players and encouraging excessive gambling.

The operator has responded to an article by the group, refuting the complaints levelled against it - BetCity, Bet365, Holland Casino, Jacks and Unibet are all cited alongside Toto in the article.

According to Consumentenbond, research has shown that default settings in these casinos are unfair and prohibited bonus systems are presenting promotions as 'free' when this is not the case.

Toto says that it disagrees with this portrayal and makes a point of noting that the research in question is from October 2023.

The operator has stated: "We inform players clearly about game and bonus terms and conditions, and with bonuses, winnings are immediately available to the player."

The statement reaffirms the company's commitment to player safety and stresses that it is open to discussions on improvements with Government and other experts: "As in 2023, we are willing to engage in discussions with the Consumers' Association."

Consumentenbond initially published its concerns about the Nederlandse Loterij-operated online casino back in 2023, detailing almost identical complaints as the ones it has now repeated.

These include the accusation that the named companies advertise too aggressively - Ben Heikens, Chairman of the Consumer Competition Claims Foundation, commented: "Consumers must be able to rely on a safe gaming environment. That was, simply put, the intention when online gambling was legalised in the Netherlands. That's not the case now. Consumers are at the mercy of the wolves."

The organisation has also now posted a video designed to educate viewers to the "tricks and deception of online gambling providers."

When the first article was released in 2023, Toto claimed that it did not recognise the deception discussed, and it has repeated that sentiment today.

Good to know

Unibet, named in the Consumentenbond article, was subject to a £10m ($13m) fine in October 2025 for anti-money laundering and social responsibility failings

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