Bally's Corporation has completed the acquisition of Sam's Town Shreveport from Boyd Gaming, adding another property to its regional gaming portfolio and expanding its presence in the Louisiana market.
The transaction follows approval from the Louisiana Gaming Control Board and marks another step in Bally's strategy to strengthen its footprint in key regional gaming markets. The company confirmed that the property will be rebranded under the Bally's name in the near future.
Bally's said it will initially focus on integrating the casino and hospitality venue into its existing portfolio while aiming to ensure a smooth transition for employees and customers.
The company also plans to assess opportunities to enhance the property's gaming, hospitality and entertainment offering over time.
Commenting on the acquisition, Bally's Chairman Soo Kim stated: “Today's closing marks an important milestone for Bally's as we continue to expand our presence in key regional markets and invest in destinations with strong long-term potential.
“We appreciate Boyd Gaming's partnership and professionalism throughout this process and thank the Louisiana Gaming Control Board for its thoughtful review and approval of the transaction.
"We look forward to welcoming the Sam's Town Shreveport team to Bally's and working closely with regulators, local leaders and employees to ensure a smooth transition. Louisiana is an important market for our company, and we are excited about the opportunities ahead.”
The acquisition has also attracted support from entrepreneur Curtis "50 Cent" Jackson, who has invested in Shreveport's entertainment district. Jackson said he sees opportunities to collaborate with Bally's on future entertainment, dining and retail developments that could help attract visitors, support local businesses and contribute to the city's long-term growth.
The Shreveport deal comes as Bally's continues to expand through acquisition on multiple fronts. Its Bally's Intralot arm has agreed a recommended takeover of Evoke, owner of William Hill and 888, with the Evoke board backing the deal and shareholders due to vote in August.
That transaction follows Bally's Intralot's North American rebrand earlier this year, which brought together assets from the 2025 merger between Bally's International Interactive division and Greek lottery technology supplier Intralot.
The acquisition strengthens Bally's presence in Louisiana, where the company says it sees long-term growth opportunities in the Shreveport-Bossier gaming and entertainment market
