Boomer’s Sportsbook will unveil two new commercial locations at Four Queens Hotel & Casino and Binion’s Gambling Hall in Las Vegas, expected to debut in time for the National Football League (NFL) season on September 1.
While both sites are still pending approval from the Nevada Gaming Commission, Four Queens has already introduced plans to relocate and expand its current sportsbook operation, while Binion’s sportsbook will undergo an official rebranding.
Once completed, the new sportsbook locations will represent the 17th and 18th approved by Nevada regulators since Boomer’s Sportsbook’s inception, with plans to expand to 20 sites within the “coming months.”
President & CEO Joe Asher stated Boomer’s Sportsbook will maintain focus on price competitiveness even as it continues to expand across Nevada, including a reduced -105 pricing on all NFL games.
For nearly three decades, Asher played a central role in the nationwide expansion of legalized sports betting, having previously led William Hill US as CEO for just under nine years.
The operator also plans to gain approval from the Nevada Gaming Commission to install deposit kiosks at restricted locations overseen by Four Queens and Binion’s Gambling Hall Owner Terry Caudill, such as Chicago Brewing Company, McGill’s and SkinnyFats.
In April, Boomer’s Sportsbook opened its ninth location at The Pass Casino on Water Street in Henderson, Nevada, marked by a ribbon-cutting ceremony attended by Henderson Mayor Michelle Romero and Chamber of Commerce President and CEO Scott Muelrath
Boomer’s strategy focuses on building a statewide network of smaller casino partners while offering customers an independent sportsbook alternative to operators such as BetMGM, Caesars Sportsbook, Boyd Gaming and Circa Sports.
Caesars Sportsbook began operating the Westgate SuperBook in Las Vegas on July 28, completing a transition to move the venue’s sportsbook and race capabilities onto the Caesars platform
