Caesars Entertainment has formed a new partnership with Terrible’s to expand its William Hill sportsbook services to three additional casino properties in Nevada, including locations in Indian Springs, Carlin and Searchlight.
The operator is seeking three non-restricted gaming licenses from the Nevada Gaming Control Board (NGCB), who will consider recommendations made for each of the new expansion proposals on November 4.
If advanced, the licenses would then require final approval from the Nevada Gaming Commission, most likely to be decided at the Commission’s next meeting scheduled for November 19.
Caesars Digital President Eric Hession stated that while “everybody thinks it’s just the Strip and the big ones” when it comes to sportsbooks in Las Vegas, the operator remains focused on providing services “all the way to a tiny casino with just a kiosk and no window.”
To help promote William Hill’s latest expansion, Caesars also introduced a Nevada $1m Parlay Cash Giveaway, where bettors who place a parlay wager meeting certain odds requirements have the chance to win a $30,000 weekly grand prize.
The giveaway promotion will run throughout the 2026-2027 NFL season, as Hession believes “having that kind of an incentive to come in probably looks pretty good as far as some of the properties are concerned.”
Caesars also previously worked with Terrible’s to retain William Hill operations at Primm Valley Resort following a 17-day shutdown in June.
The Primm Family in Las Vegas signed a new agreement with Terrible’s to help restore and enhance the city’s casino and hospitality industry, as well as prevent Primm Valley Casino Resort, The Lotto Store and related properties from closing by July 4.
In 2025, Caesars expanded William Hill services to Virgin Hotels Las Vegas, Hotel Nevada in Ely, Verdi Grillhouse and Barton’s Club. The operator also worked with Rio Hotel & Casino to complete a full renovation of the property’s 3,400 sq ft race and sportsbook space.
Caesars Sportsbook unveiled a partnership with Clay Matthews for a new promotional campaign to highlight its upgraded features prior to the NFL season beginning on September 9
