FanDuel Canada has unveiled a new partnership with rock band Nickelback to help introduce a betting promotion for the Canadian Football League (CFL)’s Grey Cup, set to provide assistance to the CFL Alumni Association Support Fund and Calgary Food Bank.
For every dollar wagered on the 113th Grey Cup – scheduled to be played on 15 November at McMahon Stadium in Calgary – FanDuel will donate five cents, or a “nickel back,” to the CFL Alumni Association Support Fund.
The Support Fund assists former CFL players facing unexpected hardships, such as medical expenses, recovery and rehabilitation costs, temporary unemployment, housing insecurity and family challenges.
"The Grey Cup is a big moment on the Canadian sports calendar, and we're glad to use our first Grey Cup in Alberta to give back," FanDuel Canada VP of Marketing Tom Burdakin said.
"Partnering with Nickelback makes this initiative even more meaningful. Together, we're turning the excitement around the Grey Cup into tangible support for people and communities, while celebrating what makes Canadian football so special."
Nickelback will take part in the Grey Cup promotion by issuing a matching donation to the Calgary Food Bank, which supports individuals and families experiencing food insecurity.
The Canadian rock band also addressed its new partnership with FanDuel Canada, having said, "We've always believed that community is about looking out for each other. Growing up in Alberta, we know firsthand how much it means to have people around you who are willing to lend a hand when you need it.
“With more and more families turning to food banks for support, the work organizations like the Calgary Food Bank do has never been more important. Food banks make a real difference in people's lives, and it's something we think everyone should care about.
“We're proud to give back through this campaign and support the Calgary Food Bank and the people in our own backyard."
FanDuel originally launched in Alberta following the province’s debut of a regulated online gambling market in July, joining operators such as DraftKings, BetMGM, theScore Bet, Caesars Sportsbook and BetRivers.
On 5 November, the Massachusetts Gaming Commission confirmed it will launch a full investigation into alleged proxy betting conducted by The Ringer Founder Bill Simmons on FanDuel
