GamScore and Mindway AI have formed a new partnership aimed at improving safer gambling frameworks for iGaming players with user-controlled financial health tracking and risk detection technology.
Through the collaboration, both organizations hope to help operators “foster player trust, encourage sustainable betting habits and complement existing safer gambling initiatives.”
“We are delighted to be partnering with Mindway AI and strongly believe GamScore aligns perfectly with Mindway AI’s mission of using technology to support sustainable gambling and better player outcomes,” GamScore Chief Responsibility Officer Mark Potter said.
“By combining a practical financial wellbeing tool that encourages positive engagement with Mindway AI’s sector-leading behavioural profiling expertise, this partnership can complement existing safer gambling initiatives and promote positive play for all.”
GamScore will integrate its independent monitoring platform with Mindway AI’s detection technology, while the two parties are also set to work on joint educational resources and integrated workflows to reduce gambling-related harm.
Mindway AI CEO Rasmus Kjaergaard also spoke on the new collaboration, having said, “Partnering with GamScore allows us to combine neuroscience, human expertise and cutting-edge behavioural analytics with direct, player-led wellbeing tools.
“Empowering bettors with control over their own data while providing operators with deep risk-detection insights is a vital step forward in building a safer, more sustainable gambling ecosystem.”
In late 2025, Mindway AI partnered with ATG to support responsible gambling efforts in Sweden through the rollout of the GameScanner behavioral monitoring system.
The agreement introduced additional oversight to ATG's safer gambling processes at a time when operators in the Swedish market began adapting to increased regulatory expectations.
DraftKings formed a new partnership with Mindway AI in January to integrate the RG solution provider's Gamalyze tool, which evaluates real-time decision-making through a simulated card game
