Digitain has officially appointed Alex Jones as its new Regional Sales Director for the UK market, as confirmed by Jones via LinkedIn.
Having worked as a Senior member of staff at EveryMatrix for over four years, as well as gaining additional gaming experience as a former Sportradar Sales Director, Jones has over 18 years of iGaming, sport and media experience - and will now help manage and oversee UK operations for Digitain.
In his previous roles, Jones has gained experience in partnership management, product roadmap development and strategic planning across a range of industries. Indeed, outside of gaming, Jones has also gained previous media experience at Universal Pictures and Sky.
Speaking via LinkedIn, Jones stated the following regarding this latest appointment: "After an incredible four years my time with EveryMatrix will be coming to an end in the coming weeks.
I'm very grateful to each and every member of the EM team past and present, as well as friends, partners and clients for all the challenges, experiences and fun we shared in along the way.
"I'm delighted to announce I will be joining Digitain as Regional Sales Director for UK and Western Europe. Thank you, Ani Mkrtchyan and Iain Hutchison, for this fantastic opportunity, and I can't wait to work with both you and the wider team. Big things are coming."
This latest appointment falls in the wake of an additional personnel change which saw Mary Ann Calleja unveiled as the new Digitain Chief Product Officer in June 2025. More recently, however, the supplier announced that it had joined the European Lotteries as an Associate Member last month.
In September, Digitain also obtained its Belgian gaming licence as part of its recent European expansion strategy
