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Kalshi unveils multi-year brand partnerships with five MLB franchises

The new agreements follow Novig’s inaugural prediction market-MLB collaboration with the New York Mets in July, as well as Polymarket’s partnership with the New York Yankees on August 7.

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Kalshi MLB
Key Points
Kalshi formed brand partnerships with the Los Angeles Dodgers, San Francisco Giants, Atlanta Braves, Boston Red Sox and San Diego Padres
Each agreement will provide Kalshi with in-stadium ads, digital and radio promotions and branded spaces

Kalshi has formed new multi-year brand partnerships with five Major League Baseball (MLB) franchises, including the Los Angeles Dodgers, San Francisco Giants, Atlanta Braves, Boston Red Sox and San Diego Padres.

Each agreement will provide Kalshi with in-stadium advertisements, digital and radio promotions and branded spaces, such as naming rights for the Golden Glove Bar at Dodger Stadium. 

The operator also plans to offer fans of each franchise special promotions and in-person activations hosted at the five ballparks, as confirmed by Kalshi Head of Sports Partnerships Adam Barrick. 

"It only makes sense to extend that fandom to some of the most beloved baseball teams in America,” Barrick said. 

The new multi-year brand partnerships follow Novig’s inaugural prediction market-MLB collaboration with the New York Mets in July, as well as Polymarket’s agreement with the New York Yankees on August 7.

MLB previously partnered with Polymarket and the Commodity Futures Trading Commission (CFTC) to grant the platform access to official data and league marks, while the organization gained greater visibility into the operator’s trading activity. 

Notably, three of Kalshi’s partnerships were formed with California-based franchises, potentially expanding the operator’s presence in a market where Tribal entities have attempted to fight back against the vertical. 

The operator also appears motivated to strike its own agreement with MLB to receive official league data, while presumably allowing for the league to track Kalshi’s trading activity in a similar fashion to Polymarket. 

MLB Commissioner Rob Manfred and CFTC Chairman Michael Selig signed a confidential information-sharing agreement in Miami on March 19, establishing a framework for ongoing regulatory coordination.

A Kalshi spokesperson also confirmed that nearly 13 billion baseball-related contracts have been traded on the platform up to this point in 2026, representing a significant increase from the 355 million contracts traded during 2025. 

Good to know

A Connecticut federal court chose to deny Kalshi’s motion for a preliminary injunction on August 10, ruling sports-event contracts cannot be defined as ‘swaps’ under the Commodity Exchange Act

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