Esportiva Bet has introduced Betina, a new AI chatbot character billed as the platform's newest "admin."
The character is designed to bring more personality and interaction to the operator's community engagement.
“With great charisma, personality and an immense passion for sports, Betina arrives to be even closer to our community, bringing curiosities, behind-the-scenes stories, challenges, platform news, and, of course, lots of interaction with you,” stated the company.
The launch is presented as part of "Família Esportiva," an ongoing initiative Esportiva Bet describes as aimed at transforming how the brand communicates and bringing it closer to fans who engage with sport daily.
The company framed Betina's introduction as another stage in that evolution, positioning her as a more direct, personality-driven link between the platform and its user base. Esportiva Bet also invited its community through a CTA to weigh in on what kind of content they'd like to see Betina produce going forward, framing the launch as an interactive rather than one-way rollout.
Esportiva Bet continues expanding its sports sponsorship footprint across Brazilian football
The operator recently announced a new main sponsorship agreement with Centro Sportivo Alagoano, adding to its growing portfolio of club partnerships nationwide.
Separately, Rio Branco announced a new sponsorship deal with the company, under which the operator's branding will appear in the central position of the club's shirt and on player shorts, part of a broader pattern of the operator building visibility through regional club sponsorships.
Esportiva.bet is represented by EA Entretenimento e Esportes, headquartered in São Paulo
