ANJL demands social platforms act against illegal betting influencers in Brazil

The National Association of Games and Lotteries notified social media big techs requesting this week.

The associations demanded the platforms TikTok, X, Google and Meta create and implement a comprehensive plan to combat illegal activity in Brazil's betting sector and calls for permanent measures to identify, remove, deindex and block profiles, apps and content maintained by influencers promoting unauthorized sports betting operators in Brazil.

The notification cites estimates that illegal operators still account for 38%-44% of Brazil's betting market, operating outside the oversight, rules and consumer protections established under current law. It was also mentioned that 84% of most recommended operators by Instagram to users are operating illegally in Brazil.

“The actions of these illegal operators are enhanced by the use of influencers and content creators, who act as veritable channels for acquiring consumers, promoting clandestine platforms through the dissemination of applications, links, promotional codes, bonuses, promises of financial gains, and other strategies aimed at attracting Brazilian users,” says the President of ANJL, Plínio Lemos Jorge.

The association is asking platforms to implement permanent mechanisms to quickly identify influencers and profiles promoting operators not authorized by the Secretariat of Prizes and Bets (SPA), along with rapid takedown procedures for related ads, links and promotional codes.

“We further suggest that it include the deactivation or blocking of profiles that repeatedly use the platforms to promote illegal operators, accompanied by measures designed to prevent or hinder the recreation, reactivation, or replacement of removed profiles and content, avoiding that merely punctual measures result in the simple migration of illicit activity to new accounts, pages, addresses or dissemination formats,” concluded Lemos Jorge.