William Hill and Checkd Dev, part of the Checkd Group, have released ready-made Bet Builder products that will be available across all football fixtures on the operator's platform.
The two released "pre-canned" accumulators for football and horseracing markets back in March, but have continued to develop the technology to support Bet Builders also.
According to the companies, "the bets are easy to evaluate, backed by relevant contextual statistics, and can be generated at scale across all football fixtures, providing a simple one-click to bet slip step, which creates a significant time saving from manual Bet Builder creation."
However, this seems to contradict the industry trends of personalisation and player autonomy, which William Hill itself seems aware of.
The operator's Head of Commercial described the move as "industrialising personalised Bet Builder content" and improving "customer experience and trading efficiency in one move."
Checked Dev also admits that pre-canned bets have been around for years, but this latest product is time-saving and cost-effective for bookies - presumably in ways that older products were not.
This seems to be the latest initiative launched by William Hill's owner, Evoke, to save money and generate value.
While this may save William Hill money and allow its "traders to focus more time on price strategy and risk management", there seems to be a credible concern that this will push players away at the same time.
{{QUOTE}}As the new football season really gets going, we're proud to take our automation a step further, delivering a UK first in Bet Builder content with the William Hill team. The efficiency for trading and the ability to create global and fixture-level bets at true scale are second to none, and the result on the front end is a faster, more engaging journey for recreational customers{{/QUOTE} Andrew Grimshaw, Checkd Dev Commercial Director
{{QUOTE}}"This is yet another new product that William Hill has launched in a matter of months. We believe this demonstrates our commitment to putting the right products in front of our customers, making betting journeys easier and more fun. Together, William Hill and Checkd Dev are industrialising personalised Bet Builder content, combining operator-owned pricing with stats-led automation to improve customer experience and trading efficiency in one move{{/QUOTE} Tom Hargreaves, William Hill Head of Commercial - Football
The latest financial reports marked four consecutive quarters of revenue growth at Evoke, with revenue increasing 3% year-on-year
