Stephen Parry has been named Group CEO of Enteractive, succeeding Mikael Hansson, who has moved into the role of Executive Chairman of the board.
Since launching in 2008, Enteractive has become an international organisation with a portfolio of 100 brands across 50 markets. The company, which works with operators to reactivate more than 10% of players who may have been inactive shortly after first registering, has appointed Parry as it gears up for further international growth.
Parry had previously held senior roles in companies such as: Flutter Entertainment, William Hill, Superbet, FDJ/Kindred and Vodafone. In the official press release, Hansson stated: "Stephen brings the industry experience, international perspective and leadership to help us realise that ambition, and I’m incredibly excited to welcome him to lead Enteractive through its next phase of growth.”
After almost two decades of boosting player engagement, the company is looking to new technologies and AI to push the business forward.
“Enteractive has built a genuinely distinctive proposition, combining deep operational expertise and technology with the power of real human interaction to deliver measurable value for operators around the world," Parry concludes.
Enteractive partners with operators to increase player retention by engaging with players on a 1-on-1 conversation
