Genius Sports has formed a new partnership with FanDuel Sports Network to provide brands with its Intelligent Content Platform, allowing partners to own "key moments" of live NBA and WNBA action through AI-driven sponsorship opportunities.
"Partnering with FanDuel Sports Network represents a transformative step in how brands use the power of live sports to engage audiences," Genius Sports EVP Sean Conroy said.
"Together, we're creating the first truly unified augmented advertising network in live sports, giving brands the ability to reach fans with relevant, real-time content at the moments that matter most. This collaboration underscores a clear industry shift: rights holders and advertisers alike are demanding new, data-driven ways to captivate fans."
Genius Sports will provide various brands with in-game advertisement inventory across linear, digital and streaming platforms, totaling 300 NBA games per season as well as the WNBA.
FanDuel Sports Network will also utilize GeniusIQ, an AI and sports data platform which applies machine learning to live game data to help form sponsorship opportunities for partners.
"This partnership reinforces our commitment to delivering innovative, fan-forward experiences at scale," FanDuel Sports Network EVP & Head of Advertising and Sponsorship Sales Jim Keller said.
"By pairing Genius Sports' real-time intelligence with our network's unmatched scale, we're giving brands the ability to connect with fans with moments that matter most, creating more meaningful opportunities across every screen."
The technology provider recently issued augmented advertisements for brands such as NBA 2K within WNBA broadcasts on FanDuel Sports Network.
Genius Sports is also partnered with professional sports leagues such as the NFL, NCAA and English Premier League, helping to automate officiating tools, betting solutions and personalized marketing activations.
FanDuel marked its official entrance into Missouri on December 1 following an agreement with the St. Louis City SC professional soccer team, having been joined by operators such as DraftKings and Circa Sports
