Hard Rock Bet has partnered with the Hannahville Indian Community, owner and operator of Island Resort & Casino, to officially expand its online sports betting and casino operations throughout Michigan.
"This expansion represents a major milestone for Hard Rock Bet and reinforces our ascent as one of the fastest-growing digital gaming brands in the United States," Hard Rock Digital CEO and Executive Managing Director Marlon Goldstein said.
"Our launch in Michigan builds on our momentum as we bring the legendary Hard Rock experience to more fans across the country, offering a trusted online casino and sportsbook on our top-rated and easy-to-use platform."
Michigan represents the 10th sports betting market in which Hard Rock Bet has extended its reach to since launch, as well as the second state to also allow for online casino operations.
Hard Rock Bet currently offers sports betting services to online players as well as slot titles, an in-house progressive jackpot engine, live dealer games and branded experiences.
Michigan residents will also be able to join the Unity by Hard Rock program to earn and redeem rewards across online play and retail Hard Rock properties. The operator will launch a welcome offer in Michigan where players can receive up to $1,000 back in casino bonuses and $150 in bonus bets if their first wager is successful.
Hard Rock Bet will promote its entry into Michigan with an advertising campaign spanning television, radio, digital and out-of-home platforms to help showcase its commitment to "transparency, fairness, service and rewards."
Island Resort & Casino's gaming floor currently offers more than 1,150 slot machines, table games, live bingo and retail sports betting opportunities.
Hard Rock Bet Casino and IGT PlayDigital released its first-ever bespoke game collaboration in New Jersey with the launch of Kick Drum Cash for residents of the Garden State on November 25
