France's gambling regulator, the Autorité Nationale des Jeux (ANJ), has renewed its cooperation agreement on gambling promotions with the Autorité de Régulation Professionnelle de la Publicité (ARPP), the country's advertising standards body.
The agreement now covers games involving monetisable digital objects, known as JONUM.
ANJ President Pascal Chevremont and ARPP President Christine Albanel signed the renewal, building on their 2023 arrangement.
ARPP is the first point of contact for gambling operators seeking advice on commercial communications before publication. Where it has doubts about a proposed campaign's compliance, it can consult the ANJ while keeping the project confidential.
The organisations say that channel has been used several times under the original agreement.
The 2023 framework also provided for information-sharing over complaints to ARPP's advertising ethics panel and potential withdrawals of gambling ads. It provided for an annual observatory of emerging advertising practices and cooperation on guidance for operators.
The renewal retains the exchange of views and information while widening the subjects on which the two bodies will work together.
JONUM sit under a separate experimental French regulatory regime that took effect in February 2026. The games involve a financial outlay, an element of chance and digital objects that can be sold to other players, such as NFTs or game tokens. Companies must make a prior declaration to the ANJ before offering them in France.
Existing JONUM advertising safeguards prohibit targeting minors and players who have self-excluded from a company's games. The ANJ can order the withdrawal of communications that encourage excessive play or appeal to minors.
Bringing these products into the agreement gives ARPP and the gambling regulator a route for discussing proposed campaigns under that framework.
The ANJ will also help strengthen the gambling section of ARPP's Responsible Commercial Influence Certificate, a training and assessment programme for content creators.
ARPP, in turn, will participate in the ANJ's review of four charters agreed in November 2022 covering gambling advertising on television, radio, outdoor displays and digital channels.
The charters remain under review. The agreement makes no change to current advertising rules. It comes during a year of closer scrutiny of promotions. In January, the ANJ approved operators' 2026 marketing strategies subject to limits on their declared overall budgets and warned that campaigns around the football World Cup could increase exposure among vulnerable audiences.
Earlier this month, an ARPP review of gambling influencer posts found an 11% non-compliance rate among certified creators and 40% among those without certification. The findings add context to the renewed agreement's focus on influencer guidance.
A JONUM declaration receipt confirms that a company's filing is complete; the ANJ says it does not itself establish that the game complies with French law
