The head of Greece’s Hellenic Gaming Commission (EEEP) has publicly unveiled a range of new initiatives pertaining to effective player protection and monitoring in the market.
Indeed, as part of a formal address alongside the Greek Minister of National Economy and Finance, Kyriakos Pierrakakis, the EEEP first outlined the pertinence of player protection following the passage of Bill 5313/2026 in June. Indeed, this bill enhanced the oversight powers of the Hellenic Gaming Commission (EEEP), allowing the regulator to enforce stricter penalties pertaining to the unlawful promotion of gambling.
Pierrakakis had previously warned influencers in the nation of Greece’s new ‘zero-tolerance’ policy around illegal gambling promotion. Now, however, EEEP President Antonis M. Bartholomew has outlined that the commission is working to ensure licences, checks on providers, self-protection tools and rules for the protection of underage citizens become more visible to the general Greek public in the coming years.
Further, he officially presented a new AI platform which has been developed to aid regulators in identifying and evaluate platforms that may be advertising illegal gambling via the automated collection of data. As such, the tool is to be used as a documentation tool by EEEP with a view to early intervention moving forward.
Conclusively, Bartholomew stated as part of his address: “The top condition for the protection of the player is a regulated market, with clear rules for all providers. We set the rules. The player sets their limit. Our rules and the player's limit are the prerequisite for their safety."
This latest development falls in the wake of recent enlightening statistics from the Greek market in the past week, with the EEEP annual report revealing that gambling operators in the nation had spent €130m ($145.5m) on advertising during 2025. More recently, the commission also revealed a Greek market revenue figure of €1.56bn for H1 2026 yesterday, up 8% year-on-year.
Last month saw the EEEP also launch a youth gambling awareness campaign, “Don’t Pinch”
