Hard Rock Bet has officially begun Unity by Hard Rock Week, which runs through December 14 and features double reward points and double tier credits for online casino players.
The promotion will also include a Hard Rock Bet reward store sale, a Unity-themed rewards drop, double Unity Point Day, a 50% Unity Point transfer bonus and double Unity Tier Credit Day.
In related Hard Rock news, the operator's Tulsa property hosted the 35th anniversary celebration of Cherokee Nation Entertainment on December 8, the gaming and hospitality enterprise of the Cherokee Nation Tribe.
"Thirty-five years ago, the Cherokee Nation stepped boldly into a new era, rooted in the belief that economic opportunity could transform lives," Cherokee Nation Principal Chief Chuck Hoskin Jr. said.
"Today, that vision continues, as we celebrate not only how far we have come, but how far we will go - as we build a brighter, healthier, stronger and more prosperous future for the Cherokee Nation and the communities we serve."
Cherokee Nation Entertainment began its gaming ventures in 1990 after debuting its Cherokee Nation Bingo Outpost facility, which later became known as Cherokee Casino & Hotel Roland.
"Cherokee Nation Entertainment's growth over the past 35 years is a testament to the enduring strength of our shared company values and the collective effort of our workforce," Cherokee Nation Businesses CEO Chuck Garrett said.
"Thanks to our early visionaries who saw the opportunities set before us, we were able to transform small bingo halls into gaming operations that are the backbone of Cherokee Nation's economic health.
"As a result, we've positioned ourselves as an economic leader in this state, developed thousands of meaningful careers, and improved the quality of life within Cherokee Nation. Our commitment to these efforts is as strong as ever and will continue to drive our legacy."
The Tribal entity currently operates 11 casino properties, including 10 locations throughout Cherokee Nation territories.
Hard Rock Bet partnered with the Hannahville Indian Community on December 2, owner and operator of Island Resort & Casino, to officially expand its online sports betting and casino operations into Michigan
