Allwyn: Tatiana Jouanneau joins as Group Chief Brand Officer

Allwyn has announced the appointment of a new Group Chief Brand Officer, Tatiana Jouanneau, who brings extensive managerial, M&A and international marketing experience from a multitude of industries.

Indeed, Jouanneau joins the company at a pivotal time, following a flurry of recent significant company updates. Namely, Allwyn has recently completed two large-scale acquisitions both in the European and North American markets. In October, the company officially became the world's largest listed lottery company following its €16bn ($18.6bn) merger with OPAP, an update that was followed last month by Allwyn's acquisition of PrizePicks.

During her two decades of senior leadership experience, Jouanneau has worked across both B2B and B2C platforms, managing marketing departments at multi-billion-dollar brands. Interestingly, she also oversaw the transformation of Duracell's marketing department following its 2016 merger acquisition with Berkshire Hathaway. Now, she takes on this latest role alongside her position on the Board of Advisors for Europe for the CMO Council and will remain based in Switzerland.

Speaking on her latest appointment, Jouanneau said: "I'm honoured to be joining Allwyn at such a dynamic stage in its evolution. Over the next few years, Allwyn will continue on its exciting journey of growth, and I am eager to help shape a global brand that connects deeply with players and partners alike."

Building on this, Allwyn CEO, Robert Chvatal stated: "We are thrilled to welcome Tatiana to Allwyn. Her exceptional global marketing experience, strategic insight, and passion for building meaningful brands make her the ideal person to lead Allwyn's brand vision as we continue to grow and diversify. This appointment marks another key step in our mission to create a world-class entertainment company that leads with integrity, creativity, and player trust."

Elsewhere, the Czech operator also recently reported a €1.02bn revenue for the third quarter of 2025, up 5% in comparison to results from the year prior.