Bragg Gaming has announced that it has formally partnered with 711 Group in the Belgian market, following the launch of the operator's 711.be brand in the region.
Indeed, the pair have been engaged in a pre-existing collaboration which has seen Bragg provide its PAM platform, online casino content, gamification and engagement technologies to 711 in the Netherlands.
Now, the two companies are looking to replicate this partnership in Belgium as 711 branches into additional European jurisdictions. Indeed, this new three-year deal grants the operator access to Bragg's full turnkey solution - covering both online casino and sports betting.
Speaking on this development, Bragg Gaming CEO Matevz Mazij, said: "Our extended agreement with 711 Group to power their launch in the regulated Belgian market is a direct testament to the quality and reliability of our products and our turnkey capabilities. We pride ourselves on offering a flexible, regulatory-compliant platform that allows valued clients like 711 to seamlessly scale their operations across new jurisdictions. Belgium is a key strategic regulated market for Bragg, and we are excited to support 711's continued growth there."
This latest deal closely follows an additional similar partnership, announced by Bragg last week, which saw Gamomat enter the Brazilian market last week in collaboration with the provider. Elsewhere, last month the company also announced a Q3 2025 revenue of €26.8m ($31.2m), up 20% year-on-year when excluding the Netherlands, but up just 2% when including its metrics from the Dutch market.
For 711, this new collaboration comes following a recent financial penalty from the Dutch regulator last month for role model advertising ban violations.
711 COO, Gilles De Becker, called the pair's Dutch partnership a 'resounding success' that he hopes to 'replicate' in Belgium
