TaDa Gaming has launched a new slot game that is co-branded with popular Brazilian streamer, named Yuri Brida.
The streamer known more colloquially as Yuri, or by his handle yuri22, has over 2.2 million followers on Instagram, 1 million on YouTube and 59,000+ subscribers to his betting tips channel on Telegram.
As part of its localised initiative, TaDa Gaming transformed Yuri and his trademark glasses into a character within the Fortune Yuri 500 game.
Sean Liu, TaDa Gaming Director of Product Development, said: "Making successful connections with players requires the right medium as well as the right product.
"Yuri's authenticity, integrity and bond with his audience has reinforced our credibility as a certified and trusted provider that delivers great games. We are looking forward to building further community loyalty and engagement with our slots together.'
Yuri said: "I loved the unique way TaDa entered the market and how it gained ground in Brazil with its immersive games. As a fan of the buy bonus options in slots, TaDa's Buy features put an edge on gameplay, giving a strategic twist for players as well as enabling fast play streaming and viral highlights.
"I've done a lot of different things on the internet, but becoming a character in a game is a whole new level. I never thought I'd actually be inside a game one day. Recording, being part of the process and watching everything come to life was just insane. I'm extremely proud of this project."
Elsewhere in Brazil, the Senate has unanimously approved a 15% tax on online gambling deposits, making one of the strictest regulatory developments in Latin America.
Many of Yuri's fans seemed to respond positively to the branded launch on his social media posts, many repeating his phrase that this collaboration was the "Greatest of All Time" or "Aqui é GOTI"
