Djibril Cisse Remains Linebet’s Global Brand Ambassador in Renewed Deal

Linebet has renewed its partnership with Djibril Cisse for a third consecutive year. Under the extended agreement, Cisse will continue in his role as Linebet’s Global Brand Ambassador.

Over the past two years, the collaboration has gone far beyond traditional ambassador activity. Together Linebet and Cisse have created a series of highimpact experiences for partners, football fans and industry audiences, combining live events, exclusive content, television exposure and personalised engagement.

One of the partnership’s standout moments took place at iGB Barcelona 2025, where Linebet welcomed Djibril Cisse as a special guest, giving exhibition attendees the opportunity to meet him, take photographs and engage with one of football’s most recognisable personalities.

The Barcelona programme also featured Cisse’s DJ set at Linebet’s exclusive party, adding a distinctive entertainment element to the brand experience.

Across the football calendar, Cisse shared match predictions ahead of World Cup fixtures, allowing audiences to follow the tournament alongside a global football star, while Linebet’s leading partners received personalised birthday video greetings as part of the relationship programme.

Cisse also featured in Linebet television promotional campaigns during major english Premier League fixtures, including Manchester City vs Arsenal and Arsenal vs Chelsea, bringing the partnership to large-scale football audiences at key moments of the season.brand to reach vast football audiences at the moments when fan engagement is at its peak.

The third year of the partnership will continue this approach, with Linebet and Djibril Cisse set to develop new activations across live events, content, partner engagement and football campaigns.

The renewed agreement highlights Linebet’s commitment to building entertaining, relevant and long-term experiences around the sport that unites millions of fans worldwide.