AppYea subsidiary Techlott signs LOI with First to pilot sportsbook integration
Non-binding agreement will see Techlott’s technology tested within First’s sportsbook platform ahead of any potential commercial deployment.
Non-binding agreement will see Techlott’s technology tested within First’s sportsbook platform ahead of any potential commercial deployment.
New research suggests rising login frequency is being offset by faster session drop-off as players show lower tolerance for friction before gameplay.
Collaboration aims to apply enterprise analytics and AI tools to operational and player data across regulated gaming markets.
The executive hire follows RubyPlay’s rollout of a studio-based content ecosystem, as the supplier targets wider regulated market expansion through 2026.
As more brands and verticals lean on pre-existing IPs to sell products, could gambling companies also find a way to use nostalgia and emotional connections to increase revenue?
The rebrand aligns the parent company more closely with its consumer casino brands and in-house studio Swintt, as the group prepares for further international expansion.
The new product introduces real-time pricing across live MMA events, as betting suppliers continue to expand in-play and micro-market coverage for fast-moving sports.
The hire follows a period of rapid revenue growth and expanding activity across regulated markets, as the group sharpens its commercial focus ahead of 2026.
ICE Barcelona, widely regarded as the defining business exhibition for the global gaming ecosystem, has entered into a formal partnership with the University of Nevada Las Vegas (UNLV), a respected centre of learning that holds the highest recognition for research and community engagement from the Carnegie Foundation for the Advancement of Teaching.
The extended partnership will see bet365 deploy Incentive Studios’ real-money portfolio globally, including planned launches across multiple regulated US jurisdictions from 2026.