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Tighter promotional margins are causing operators to change their approach to customer offers; but how far can they push it before players feel alienated?
Sportsbook supplier reports lower annual earnings amid customer migrations and tax pressures, while expanding partnerships and lottery contracts into 2026.
Launch gives operator access to titles from supplier’s wider studio network, including Koala Games
Vegangster has introduced lootboxes as a native platform feature, giving operators a new way to drive player engagement and generate additional revenue. Early adopters are already seeing a noticeable share of total GGR coming from this mechanic.
Luchesini joins Blueprint Gaming at a time when it plans to expand into new territories as well as strengthen its presence in existing ones.
Betting is now available across three brands within the affiliate program’s portfolio: alongside the flagship sports product N1 Bet, RollXO and Lucky Hunter have joined the lineup.
The new partnership parameters will widen the potential demographics being introduced to the products on offer from each company.
Omer Yarkowich, Founder of Braintail, explores his branding do's and don'ts for the gaming industry, also reflecting on bad branding at ICE Barcelona – as well as particularly good examples.
The procurement transformation centralises more than €130m in annual spend as the operator strengthens governance across 24 regulated markets.
Cash compensation totals €456m as the transaction moves toward regulatory completion and OPAP’s planned redomiciliation to Luxembourg.
