Trafficology · November 2026

November 2026

This month's Trafficology speaks to a wide range of companies and contributors. Our main feature, though, focuses on AI influencers.

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In this edition

8 articles

AI gambling influencers: The face nobody can ban? On 3 July, a TikTok ad for Midnite showed a young man checking a betting app while a voiceover said "another massive World Cup upset." Nothing unusual there, except that the man h…
Native ads vs SEO vs paid social: Where is affiliate ROI still holding up? Traffic acquisition hasn’t become impossible for gambling affiliates, but it has become conditional. SEO still offers high-intent traffic, but rankings are volatile and “free” cli…
AI from the audience perspective: The future of game design Ivan, thanks for rejoining us. It was a pleasure to share a panel with you at SBC Summit Lisbon. How did you enjoy speaking and attending the show overall? Very much, thank you. …
The sportification of everyday life: The problem with prediction market data I took a cultural anthropology class at my very large, sports-obsessed, state university (Hook ’Em!). For weeks, we discussed the role of sports and tribalism: the importance of fe…
The relentless rise of player props: Is the industry keeping pace? Player props have gone from novelty to core product in a few seasons. Growth has come through integration into Betbuilders, where a customer can combine a striker's shots, a midfie…
Sports betting analytics: Where skill meets chance According to the American Gaming Association (AGA), commercial sportsbooks generated more than $16bn in revenue in 2025. Despite paling in comparison to the $50bn generated by t…
Beyond sponsorship: Why iGaming is investing in esports teams For years, the relationship between iGaming and esports has been fairly straightforward. Betting companies sponsor teams, tournaments and streamers, get their logos in front of an …
Exploring OpinionKings' vision: Could social prediction markets be the next big thing? What gap in the prediction market space did you identify that led you to create OpinionKings? I saw that prediction markets were growing rapidly, but most platforms were focused m…