Bet365 has launched MMA Predictor, a free-to-play game for eligible customers in the US and Canada, ahead of UFC 334: Gane vs Hokit at Madison Square Garden in New York.
Timothy Brough, the operator’s Deputy Head of Product for sports, announced the launch on LinkedIn, describing it as an expansion of bet365’s free-to-play offering.
The game uses a five-fight format, with participants predicting winners, methods of victory, rounds and significant strikes.
A points-based scoring system determines leaderboard positions, with additional bonus points available for specific prediction achievements.
The launch also introduces Fight Boost, a mechanic allowing participants to apply a multiplier to one selected fight.
Brough said the product builds on bet365’s UFC partnership across North America and is intended to provide another way for customers to engage with MMA.
He credited Rhead Hilton, partner Low6 and bet365’s engineering teams for their work bringing the product to launch.
Earlier in November, bet365 and Incentive Games also introduced Preferred Team leagues to Tournament Challenge. This optional feature groups football prediction players with supporters of the same club, adding a community-based leaderboard alongside the general competition.
Additionally, bet365 launched its sportsbook in Washington, DC, in September, its 19th US market, alongside a partnership with Monumental Sports & Entertainment.
Its international content expansion has also included extending its RubyPlay relationship into Brazil, adding games from RubyPlay Studio and Koala Games following their earlier collaboration in Spain.
Bet365 stopped accepting online credit card deposits in the US in April 2026
