Brazil eyes cigarette-style curbs on betting ads
The Finance Minister said new restrictions on betting advertising could be introduced as early as this week through administrative measures or a provisional decree.
The Finance Minister said new restrictions on betting advertising could be introduced as early as this week through administrative measures or a provisional decree.
The clash over betting advertising during the 2026 World Cup is exposing a growing divide between FIFA’s commercial priorities and Brazil’s gambling regulation.
The Ministry has launched a public awareness campaign promoting consumer rights, responsible gambling and digital protections.
New data suggests betting activity has accelerated throughout the tournament, with spending and participation both rising.
The operator has launched a new World Cup advert featuring Vini Jr and Galvão Bueno ahead of Brazil’s next match.
Financial institutions will have one day to block accounts linked to illegal betting operators after receiving notification from the Ministry of Finance.
Latin America remains one of gaming's biggest growth stories, but rising taxes, tougher regulations, and increasing competition are forcing operators to rethink where they invest. SBC Summit will examine where the region's strongest opportunities now lie through its dedicated Latin America track.
The broadcaster has adopted a more traditional advertising format for betting sponsors following criticism and a consumer protection investigation.
Caixa will allow lottery retailers to earn commissions by directing customers to its Digital Instant Lottery through personalised links and QR codes.
A Brazilian senator has proposed a national responsible gambling policy aimed at preventing gambling addiction and protecting bettors.