Caixa launches affiliate program to boost digital instant lottery

Caixa Loterias has launched an affiliate program.

The initiative will allow Brazil’s lottery retailers to promote its Digital Instant Lottery while earning commissions on customers referred through their own personalised links and QR codes.

The initiative is designed to strengthen the state lottery operator’s digital distribution strategy by leveraging the nationwide lottery retailer network to attract new online players.

Under the program, each retailer will be able to generate unique promotional links and QR codes associated with their outlet. Customers accessing the Digital Instant Lottery through those channels will automatically be linked to that retailer.

Once the first access is made, the relationship remains valid for 12 months, meaning every qualifying Digital Instant Lottery purchase made by that customer during the period will generate commission for the affiliated retailer.

The program also seeks to strengthen integration between Caixa’s physical and digital lottery channels while reinforcing the role of lottery retailers within the operator’s commercial strategy.

Launched in September 2025, the Digital Instant Lottery has recorded 457,000 bets to date. According to Caixa Loterias, digital revenue reached BR101,500 ($18,600) during 2025 and BR192,500 between January and April 2026, indicating continued growth in the online channel.

For 2026, Caixa expects the Instant Lottery, combining both physical and digital sales, to generate BR188m in revenue, contributing towards the operator’s overall annual revenue target of BR26.9bn.

The affiliate program also includes a package of digital and printed marketing materials for lottery retailers. The promotional assets will remain valid throughout the 12-month participation period and will follow the existing Instant Lottery campaign branding.

Caixa recently reported recurring net profit of BR3.5bn for Q1 2026.