Brazil: Operators spend $290m to stay on screen in 2025
Operators poured more than BR1.4bn ($290m) into TV, radio and streaming ads last year as the competition for visibility intensified across Brazil.
Operators poured more than BR1.4bn ($290m) into TV, radio and streaming ads last year as the competition for visibility intensified across Brazil.
Palmeiras sponsor and Flamengo partner battle to secure Santos deal as Brazilian clubs reshuffle betting partnerships ahead of the 2026 season.
The operator has signed a commercial partnership with the Alagoas Football Federation.
The Campeonato Carioca Superbet 2026 was officially launched at an event in Rio de Janeiro.
$9.5m lottery licensing process resumes in Mato Grosso do Sul following scrutiny from audit court and prosecutors.
Operator extends partnership with São Paulo state championship, rolling out fan-focused activations for a second consecutive year.
Digital bank confirms it has applied for authorization to enter Brazil’s regulated betting market as part of a revenue diversification strategy.
Hazenclever Lopes Cançado warns that illegal betting houses fuel money laundering, militias and drug trafficking.
With more than three decades shaping lottery products and operating models in Brazil, Hebara CEO Amilton Noble speaks exclusively to Global Gaming Insider about the Supreme Court’s stance on municipal lotteries.
Police say more than a dozen victims lost nearly BR913,000 ($170m) after money was allegedly diverted to online gambling.