Betsul has announced Kleber Bambam as its new brand ambassador, aligning the partnership with the upcoming Fight Music Show 8 (FMS 8), scheduled to take place in São Paulo on 30 May 2026.
Bambam, known for winning the first edition of Big Brother Brasil, Brazil’s flagship reality show now sponsored by Betano, will serve as a key promotional figure for the operator during the event.
His participation includes a scheduled bout against influencer Davi Brito.
The Fight Music Show is a combat sports format that combines professional fighters, influencers and celebrities in exhibition-style boxing matches.
The concept has gained traction in Brazil by merging live entertainment, digital audiences and influencer-driven engagement, creating new commercial opportunities for sponsors and media partners.
FMS 8 is expected to feature a range of high-profile matchups, including a rematch between Whindersson Nunes and Acelino Popó Freitas, alongside other bouts involving musicians and online personalities.
The event will be broadcast through official digital channels, with betting odds integrated into the viewing experience via Betsul’s platform.
The partnership shows how operators are increasingly exploring entertainment-led formats to expand brand visibility and engage younger, digitally native audiences. Celebrity boxing events in particular have become a growing touchpoint between betting, social media and live content.
In a separate initiative, the operator recently introduced a financial education guide aimed at promoting responsible gambling practices among users, showing a parallel focus on compliance and user awareness alongside marketing activity.
The Fight Music Show is a Brazilian entertainment format that combines boxing matches with influencers, celebrities and professional fighters
