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The club ended its main sponsorship with Alfa less than a year into the deal after the company failed to meet contractual payment obligations.
He has left his advisory role at Brazil’s Secretariat of Prizes and Betting (SPA) after more than two years.
At least 25 companies are now waiting for authorization to operate in Brazil’s regulated market.
Operators reduce their dominance in naming-rights deals, despite remaining deeply embedded in football sponsorships.
Operators poured more than BR1.4bn ($290m) into TV, radio and streaming ads last year as the competition for visibility intensified across Brazil.
Palmeiras sponsor and Flamengo partner battle to secure Santos deal as Brazilian clubs reshuffle betting partnerships ahead of the 2026 season.
The operator has signed a commercial partnership with the Alagoas Football Federation.
The Campeonato Carioca Superbet 2026 was officially launched at an event in Rio de Janeiro.
$9.5m lottery licensing process resumes in Mato Grosso do Sul following scrutiny from audit court and prosecutors.
Operator extends partnership with São Paulo state championship, rolling out fan-focused activations for a second consecutive year.
