Marketing – Page 12 | Global Gaming Insider

Marketing Online + 1 more

England bettors trail Portugal in World Cup home-backing data

Entain’s latest World Cup betting figures show Spain has emerged as the most popular outright selection globally, while Portugal records the strongest level of domestic support among its own fans.

2 min read • Jun 8 • By Shaan Khan

FenerbachePresidentIllegalGambingSentenced

Turkey: Fenerbahçe President sentenced in illegal betting advertising case

Sadettin Saran was sentenced to two years and six months in prison over charges of promoting illegal betting advertising during football broadcasts.

1 min read • Jun 5 • By Marieta Lezaic

Responsible Gambling Legal & Regulatory + 3 more

São Paulo prosecutors seek answers on betting ads at family events

The request focuses on child protection measures at two major public events where betting brands are expected to be visible.

1 min read • Jun 5 • By Layla Victoria

Responsible Gambling Marketing + 3 more

Germany: Study examines gambling advertising in football broadcasts

With the World Cup on the horizon, a University of Hohenheim study warns that sports betting advertising is now deeply rooted in professional football broadcasts.

1 min read • Jun 5 • By Marieta Lezaic

Marketing Online + 1 more

BetMGM unveils World Cup campaign tied to USMNT goals

BetMGM has unveiled a World Cup promotional campaign that includes a $500,000 bonus bet pool tied to every goal scored by the US men's national team, alongside other new features.

1 min read • Jun 4 • By Milagros del Priore

Legal & Regulatory Financial + 2 more

Colorado to tighten sports betting rules with new legislation?

Governor Jared Polis has approved new restrictions on betting deposits, credit card use and direct marketing.

1 min read • Jun 4 • By Layla Victoria

Marketing Online + 1 more

Gaming Corps expands Brazil reach through KTO partnership

The agreement gives KTO players access to Gaming Corps’ full portfolio, including football-themed and instant-win titles tailored to the Brazilian market.

1 min read • Jun 4 • By Layla Victoria

Legal & Regulatory Casino + 4 more

UK introduces AI monitoring system to detect gambling ads aimed at children

Operators or providers found breaching the rules may have to answer to the Gambling Commission.

1 min read • Jun 4 • By Megan Elswyth

eSports Marketing + 2 more

What happens to your World Cup traffic after the final whistle?

Every four years, the FIFA World Cup turns the iGaming industry into a full-scale hunt for users. And for good reason: from a traffic acquisition perspective, it remains the most expensive event in the entire market.

8 min read • Jun 4 • By Eddie Overs

Marketing Online + 1 more

Betfair uses Shearer hotline for World Cup fan campaign

The Flutter-owned operator is extending its football content strategy ahead of the 2026 tournament.

1 min read • Jun 4 • By Shaan Khan