Marketing – Page 38 | Global Gaming Insider

Why the World Cup is no longer just a sportsbook event

The World Cup may be football’s biggest betting event, but the operators that win will be judged less by tournament turnover than by what happens after the final whistle…

9 min read • Jul 8 • By Jack Found

Fake it till you… get sued? Court shuts down fake Loterj operation

A court in Rio de Janeiro has ordered the suspension of an illegal operation after prosecutors alleged the company fraudulently used Loterj’s identity to appear licensed.

1 min read • Jul 8 • By Layla Victoria

Legal & Regulatory Lottery + 2 more

São Paulo officially launches lottery operations

Dá Sorte has officially launched operations in São Paulo following the signing of a new lottery concession.

1 min read • Jul 8 • By Layla Victoria

Legal & Regulatory Marketing + 2 more

Brazil Senate hearing targets betting ads

Lawmakers and public-health representatives called for tighter controls on influencer campaigns, athlete promotions and football sponsorships.

2 min read • Jul 8 • By Shaan Khan

Land Based Casino + 3 more

Mohegan Sun celebrating 30th anniversary with live musical performances in October

The 30th anniversary celebration will feature two weekends of musical acts, including performances from the Foo Fighters, John Mayer, Alanis Morissette and Nelly.

1 min read • Jul 7 • By Kirk Geller

Responsible Gambling Marketing + 2 more

Brazil’s World Cup dream ends for now but Superbet refunds bets

Superbet has refunded all long-term bets backing Brazil to win the FIFA World Cup following the Seleção’s round-of-16 elimination.

1 min read • Jul 7 • By Layla Victoria

Legal & Regulatory Marketing + 3 more

“It’s commentary, not advertising,” CazéTV fights back in betting ads investigation

CazéTV has defended its World Cup betting coverage before Brazil’s consumer protection authorities.

1 min read • Jul 7 • By Layla Victoria

Affiliate Marketing + 1 more

Where to Drive Tier-1 Sport Traffic in July: FIFA World Cup Final & More

July is one of the strongest months for sports traffic, with the FIFA World Cup knockout stage, Wimbledon finals, Formula 1, UFC, esports, cricket, and rugby driving high-value Tier-1 audiences.

4 min read • Jul 7 • By Will Underwood

iGaming Marketing + 1 more

Relax Gaming takes full content portfolio live with Starcasino in Netherlands

Relax Gaming has expanded its reach in the regulated Dutch market by taking its content live with Starcasino.

1 min read • Jul 7 • By Will Underwood

iGaming Marketing + 1 more

ICONIC21 draws on a classic with the release of Keno

Lottery-style title from in-demand iGaming content provider pairs pick-and-draw gameplay with three selectable risk levels and deep operator customisation

1 min read • Jul 7 • By Will Underwood