Marketing – Page 77 | Global Gaming Insider

SPA authorizes Betgo rebrand as regulated betting market reaches 193 active brands

Ministry of Finance approves UX brand transition to Betgo, as Brazil’s licensed betting market continues to expand.

1 min read • Apr 23 • By Layla Victoria

Financial Marketing + 3 more

Brazil betting ad spend hits $66m for Q1

Study data shows strong growth in consumer interest, but highlights widening gaps in efficiency across operators.

1 min read • Apr 23 • By Layla Victoria

Responsible Gambling Legal & Regulatory + 4 more

Spain tightens focus on scratch cards and underage gambling

The Spanish Parliament has published a non-legislative proposal promoted by Vox Party to reduce minors’ exposure to Spanish National Organisation of the Blind (ONCE) scratch cards, alongside other addiction-related proposals.

2 min read • Apr 23 • By Marieta Lezaic

Marketing Online + 2 more

Arena365 names Nicholas Pooran as brand ambassador in cricket push

Arena365 has named West Indies T20 star Nicholas Pooran as its official brand ambassador, signalling a shift in how the company plans to engage cricket fans globally.

1 min read • Apr 23 • By Jack Found

Land Based Horseracing + 2 more

France: PMU introduces ‘’World Pool’’ branding for 2026 flat races with HKJC participation

This new visual will help bettors easily identify French races included in the international pool.

1 min read • Apr 22 • By Marieta Lezaic

iGaming Marketing + 1 more

Germany: StarGames extends Borussia Dortmund partnership until 2029

Through to 2029, the StarGames branding will continue to appear at each Bundesliga home fixture across LED perimeter boards, in-stadium TV screens and digital platforms.

1 min read • Apr 22 • By Marieta Lezaic

Affiliate Marketing + 1 more

Boomerang Partners: Peak sports season creates key opportunities in the Golden Boomerang Awards Kickoff stage

From April 3 to June 9, Boomerang Partners is holding the first stage (Kickoff) of its annual affiliate traffic tournament, the Golden Boomerang Awards.

3 min read • Apr 22 • By Will Underwood

iGaming Marketing + 1 more

St8 partners with kwiff to strengthen UK market offering

Casino games aggregator and full-service technology provider St8 has signed a deal with kwiff, an established UK sportsbook and casino operator, further expanding its presence across regulated jurisdictions.

1 min read • Apr 22 • By Will Underwood

Land Based Horseracing + 2 more

HKJC launches Mark Six 50th Anniversary Exhibition

Celebrations mark five decades of lottery contributions to Hong Kong.

1 min read • Apr 22 • By Keih Ma

Legal & Regulatory Marketing + 2 more

27 million followers: Brazilian Founder held in $320m betting probe

Influencer Raphael Sousa Oliveira accused of acting as a media operator in scheme involving illegal bets, raffles and money laundering.

1 min read • Apr 22 • By Layla Victoria