The National Basketball Association (NBA) is a prominent global sports and media organisation dedicated to inspiring and connecting people through basketball. It encompasses five professional leagues: the NBA, WNBA, NBA G League, NBA 2K League, and Basketball Africa League, showcasing a diverse range of basketball talent and competition.
With a significant international footprint, the NBA's games and programming reach audiences in 215 countries and territories, available in over 50 languages. Additionally, NBA merchandise is sold in more than 200 countries and territories across all seven continents, highlighting the league's widespread appeal.
NBA Digital manages various assets, including NBA TV, NBA.com, the NBA App, and NBA League Pass, providing fans with extensive access to content and live games. This digital presence further enhances the NBA's ability to engage with its global audience.
