Nordic operator Paf has increased the value of its annual employee-driven charitable donation to €150,000 ($176,000), marking the third consecutive year the initiative has grown.
The programme allows employees to nominate and vote on causes they believe should receive funding, with the final allocation determined entirely by staff participation.
All Paf employees were invited to submit nominations for charities, projects or organisations. Following the nomination phase, a company-wide vote decided both the recipients and how the total donation would be distributed.
According to Paf, the initiative is designed to reinforce employee involvement in the company's wider social responsibility goals.
The 2025 donation represents a continued increase from previous years. Paf first introduced the employee-directed scheme with a €100,000 allocation, which rose to €125,000 last year before reaching its current level.
The initiative operates separately from Paf's broader profit distribution model, under which company profits are returned to society through Paf funds.
The largest share of this year's donation, €45,000, was allocated to cancer-related causes across Sweden, Finland and Malta. Initiatives supporting children received €30,000, while €20,000 was directed to organisations providing humanitarian and infrastructure support related to Ukraine.
The remaining €65,000 was divided among a range of other causes, including animal welfare, environmental initiatives, brain disease research and youth-focused projects.
Paf noted that organisations already receiving funding through its established Paf funds structure were excluded from the employee donation process, ensuring a wider range of beneficiaries.
The charitable initiative comes alongside operational developments for Paf. In November, the operator extended its long-term sportsbook partnership with Kambi Group, a collaboration first established in 2010 that now covers multiple regulated markets including Finland, Sweden, Latvia, Estonia and Spain.
Since 1966, Paf has distributed over €468m through its regular funding programmes, which support social, environmental, cultural, youth and sports initiatives across its operating markets
