The Kansas Lottery has selected Instant Win Gaming (IWG) to deliver a full portfolio of eInstant games under a new long-term agreement, marking an expansion of IWG’s presence in the North American lottery market.
The partnership makes Kansas the 33rd NASPL- and WLA-member lottery to work with IWG and the ninth US lottery to deploy the supplier’s digital content.
Under the agreement, IWG will provide a regular pipeline of eInstant games via its InstantRGS remote game server.
A central element of the roadmap will focus on adapting traditional retail scratch ticket mechanics into digital-first formats. The supplier’s approach is intended to maintain familiarity for retail players while supporting engagement within the digital channel.
Commenting on the new deal, Jason Lisiecki, Executive VP of IWG, stated: “This is another important milestone for IWG as we continue to support the growth of iLottery programs across North America.
“Kansas Lottery’s strategic focus on bringing proven scratch mechanics into the digital channel aligns perfectly with our leadership in this space. We look forward to delivering a steady stream of compelling eInstants tailored to Kansas players, and to helping the Lottery scale engagement in the months ahead.”
Stephen Durrell, Executive Director of Kansas Lottery, added: “As we evaluated partners for our long-term eInstant strategy, IWG stood out for their willingness to embrace our specific game requirements and their ability to consistently deliver highly engaging content within the boundaries we set.
“Their experience transforming retail scratch styles into successful digital formats made this partnership an easy decision. We’re excited for Kansas players to experience the depth and quality of IWG’s portfolio.”
Elsewhere in the lottery sector, Brightstar recently extended its California Lottery instant ticket contract by six years, while Brazil's Mega da Virada New Year lottery recorded BR3.05bn ($186m) in ticket sales, the highest ever for a Brazilian lottery draw.
IWG's InstantRGS was already integrated with the Pollard Catalyst platform before the Kansas contract was signed, enabling a faster technical onboarding process
