Affilka by Softswiss has confirmed a partnership with Gaming Operations Academy, joining the upcoming Affiliate Management Course as an educational partner. The three-day programme runs from 13 to 15 January and is designed to provide practical skills for professionals working with affiliate programmes in the iGaming sector.
Softswiss recently expanded into South Africa through a partnership with PantherBet to offer its sportsbook and casino platform and its Soft2Bet division launched the Swiper brand in Romania, combining MEGA engagement technology with localised content under an ONJN licence.
The course is aimed at affiliate managers responsible for launching and managing affiliate programmes, developing partner relationships, negotiating agreements and monitoring performance. It is also relevant for general managers, marketing staff, HR personnel, business owners and affiliates seeking a clearer understanding of affiliate channels.
Participants will cover affiliate segmentation, engagement strategies and negotiation techniques including approaches for limited budgets. The programme also addresses performance evaluation, risk management, commission structures and principles for running affiliate programmes that meet commercial objectives and regulatory requirements.
Anastasiya Baravaya, Affilka CEO, stated: “Partnering with Gaming Operations Academy allows us to share practical experience from working with hundreds of brands and affiliate teams, helping participants build programmes that are sustainable, transparent and commercially successful.”
Elaine Gardiner-Ruddock, Tag Media MD, added: "Affiliate managers today are expected to perform a constant balancing act – driving growth in an increasingly competitive market while navigating regulatory pressure and a rapidly evolving affiliate landscape."
Following the course, Affilka by Softswiss will be present at iGB Affiliate Barcelona on 20-21 January
