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iGB Affiliate guide: Main experiences, events and panels

There are two tiers of tickets available for the iGB Affiliate event: an Affiliate Pass and a Networking Pass.

2 min read
A picture of an industry expo with the iGB logo on the top.
Key Points
The iGB Affiliate event will be open to all attending ICE Barcelona
It will be located by the northern entrance, on the opposite side from the main entrance for ICE
There will be several areas available for different uses

iGB Affiliate will take place this year from 20-21 January at Fira Gran Via, Barcelona. 

As the event name may suggest, the show is marketed towards iGaming affiliate companies who may already be attending ICE Barcelona

The iGB Affiliate event can be accessed from the northern part of Hall 8, placing it at the opposite end of the expo from the main southern entrance and beyond Sports, Payments, MarTech & Compliance.

More than 11,000 people are expected to visit the iGB Affiliate show floor during the expo, with 35 speakers and 200+ exhibitors also in attendance.

Some of the panel highlights include a rapid hot seat discussion on the death of the single demographic, the transition from SEO to AIEO, influencer marketing, crypto gambling, an ‘off-the-record’ session with Google and prediction markets, just to name a few.

These will be held in the Pulse Conference Theatre with talks taking place across both days. 

For visitors who are looking to network during the expo, iGB Affiliate also provides unique areas and opportunities for this. 

The Affiliate Bar will once again be the heart of the area, featuring a live DJ and complimentary drinks. 

The pre-bookable iGB Introducing area offers a more relaxed experience, with quiet tables that can be scheduled through the show’s app, while the Affiliate Lounge will be open for drop-ins.

Fresh air can be found at the iGB Oasis, along with a selection of shisha, crepes and coffee. 

A new area, iGB Hangout, will host tattoo salons, immersive brand experiences, live DJs and meeting pods. 

Good to know

The Tattoo Station will return to iGB this year, where visitors can a design from a flash sheet

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