Singer-songwriter Litto Lins was announced as PlayBet’s ambassador.
The artist will take part in digital campaigns and content initiatives aimed at engaging audiences while promoting responsible gambling practices.
According to the company, Litto’s role will involve combining his music career and social media presence with the dissemination of information about online gaming in a way that prioritizes transparency and moderation.
The partnership also includes creative activations designed to position betting as a form of entertainment and not a financial pursuit.
Litto said the decision to accept the role followed a careful evaluation of the platform’s values and operating model.
“This is the first time I officially take on the role of ambassador for a betting platform, precisely because I am always careful with the partnerships I choose. I only accepted after understanding the values and how PlayBet operates,” he said.
“Everything I do, the people who follow me know that I bring clarity and honesty to what I show. I want to approach betting in a responsible way. To show that it should be just a form of entertainment.”
Camila Silva, CMO at PlayBet, said the artist’s profile aligns with the platform’s objectives.
“PlayBet is committed to spreading responsible gambling messages in a light and accessible way. Lins brings together our purpose with his work in music, and that reflects what our brand stands for,” she said.
The operator has also become the main sponsor of Brazilian team ABC Football Club, strengthening its relations with the country’s culture.
Brazil’s Ministry of Health has recently launched a national guide on how to face problem gambling
