Sebastian Jarosch has taken on the additional role of Head of AI at Casino Groups, alongside his existing position as founder and managing director, in a move that brings technological responsibility directly into the operator’s executive structure.
The interim appointment reflects a deliberate effort to align strategic management with oversight of artificial intelligence systems that are already embedded across Casino Groups’ product and content operations.
The affiliate platform has for several years operated an AI-supported rating framework used to assess and compare online casinos.
Casino Groups said the decision was driven by the growing influence of artificial intelligence across core affiliate functions, including data analysis, content structuring, compliance documentation and product logic.
With AI now affecting economic performance, regulatory alignment and editorial consistency, the role was positioned at management level to enable faster decision-making and clearer prioritisation.
Under the revised structure, Jarosch will oversee both corporate strategy and the continued development of AI systems. The company has framed this as a way to ensure that commercial objectives, technological capabilities and legal requirements are considered together, rather than managed in isolation.
Casino Groups positions itself as a technology-led affiliate rather than a traditional traffic-driven publisher. Its platforms combine editorial analysis with data-driven comparison tools and automated monitoring, designed to help users navigate increasingly complex regulatory and commercial environments.
The group’s AI-supported rating system uses a hybrid model combining automated workflows, large language models and expert human review.
AI is used to analyse bonus terms, extract and standardise conditions and monitor operator websites for changes, while final assessments remain subject to editorial approval.
The company has stated that AI functions as a support tool rather than a replacement for human oversight. All published content continues to be reviewed by experienced specialists to mitigate risks associated with fully automated content generation.
The appointment comes amid broader changes across the affiliate and supplier landscape, where rising compliance demands, higher acquisition costs and the growing influence of AI-powered search systems are reshaping how visibility and credibility are achieved.
By combining executive leadership with responsibility for AI development, Casino Groups is aligning itself with a wider industry trend that treats artificial intelligence as a governance issue rather than a purely technical one.
Earlier this month, Softswiss appointed Denis Romanovskiy as its first Chief Artificial Intelligence Officer, creating a dedicated executive role to oversee AI governance, transparency and platform integration across the supplier’s business units.
Industry analysts increasingly classify large affiliate platforms as hybrid media and technology businesses, with investors placing greater emphasis on data governance, compliance processes and demonstrable product quality
