Playbook Fusion has launched its flagship product, Playbook Football, in Brazil through a partnership with Betano, marking the game’s entry into this market.
The launch sees the real-money virtual football management game made available to Betano’s Brazilian customer base.
Playbook Football combines elements of sports management games with betting mechanics, allowing players to build and manage virtual football teams while placing wagers linked to in-game performance.
Players can progress through divisions, earn rewards and compete on leaderboards, with gameplay structured around strategy, persistence and long-term progression rather than single-event betting.
The title is delivered via Playbook Fusion’s proprietary Remote Gaming Server (RGS) platform and distributed through Games Global, the provider’s exclusive distribution partner.
Commenting on the new deal, Steve Rogers, Founder and CEO of Playbook Fusion, stated: “This is a milestone partnership for Playbook Fusion. Betano is the market leader in Brazil, and we expect Playbook Football to hit the spot with its players.
“Playbook Football offers an entirely new format for sports fans and bettors to engage with, delivering progressive gameplay, ownership and tons of added value compared to standard betting and virtual sports games.
“Playbook Football’s early performance shows just how well it has resonated with players, and now that it’s live with yet another tier one operator, we expect this trajectory of success to continue.”
Christina Kiousi, Head of RNG at Kaizen Gaming (parent company of the Betano brand), added: “Brazil is one of our most important markets, with football playing a central role in how players engage with our Betano platform.
“With Playbook Football, we are introducing a format that feels highly relevant to our audience, combining strategy, progression and competition in a way that goes beyond traditional betting experiences.”
The launch comes during a period of significant activity for Betano in Brazil, including recent leadership appointments in institutional relations and marketing, as well as community initiatives and ongoing sponsorships in Brazilian football.
Playbook Football is distributed exclusively through Games Global, Playbook Fusion's distribution partner, and represents a hybrid product category blending traditional betting with mobile gaming mechanics
