Playson has expanded its Latin American footprint by entering the regulated Colombian iGaming market, following full certification approval from national regulator Coljuegos.
The supplier has gone live in the jurisdiction through a partnership with Rush Street Interactive (RSI), a Tier-1 operator with an established presence across the Americas.
The move represents a further step in Playson's broader LatAm growth strategy, with Colombia regarded as one of the region’s most mature and strictly regulated markets.
Suppliers operating in the country are required to comply with comprehensive technical, security and reporting standards. According to the company, completing the certification process demonstrates the strength and reliability of its cloud-based infrastructure.
Through the launch with RSI, Colombian customers now have access to a selection of Playson's slot portfolio.
Commenting on the development, Cristhian Zito, Head of LatAm at Playson, stated: “Entering the Colombian market is an important milestone for Playson, and doing so alongside a Tier-1 operator of the region makes it even more meaningful.
“Colombia is a highly respected regulated market, and completing the certification process reflects months of focused work to meet its stringent requirements.
“Partnering with the RSI allows us to introduce our content with confidence and sets a strong foundation for long-term growth in the region.”
The Colombian launch follows a period of broader activity for Playson. The company named Ben Wood as its new CCO in November 2025, with Wood bringing over 15 years of iGaming industry experience, including an 11-year tenure at Microgaming.
Colombia was the first country in Latin America to introduce a fully regulated online gambling framework, launching its licensing regime in 2016
