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S Gaming expands US presence with Fanatics deal

S Gaming has agreed to supply Fanatics Casino with content across multiple regulated iGaming states including New Jersey, Pennsylvania, West Virginia and Michigan.

2 min read
deal
Key Points
S Gaming has partnered with Fanatics Casino for an exclusive US launch of Triple 7 Jackpot
The game will roll out across NJ, PA, WV and MI
The deal marks S Gaming’s second major US operator partnership

S Gaming has continued its expansion across the regulated US iGaming market through a new partnership with Fanatics Casino.

Under the terms of the deal, Fanatics Casino will exclusively launch S Gaming’s Triple 7 Jackpot slot across four regulated states: New Jersey, Pennsylvania, West Virginia and Michigan. 

The agreement builds on the studio’s recent US market debut via BetMGM and hopes to signal further momentum for the supplier’s North American growth strategy.

Triple 7 Jackpot is positioned as a classic-style slot with modern bonus mechanics. The game features an always-visible Triple 7 feature that is unlocked when three Bonus 7 symbols land on a single spin, awarding one additional spin and the opportunity to win a jackpot of up to 500x the stake. Players can also trigger seven Free Spins by landing three Scatter symbols during the base game.

S Gaming, which launched in 2023, has focused its portfolio on casual gameplay mechanics and what it describes as sustainable entertainment, rather than high-volatility design. 

The supplier has gained traction in the UK market and is now leveraging partnerships with established US operators to try to scale distribution state by state.

Commenting on the new deal, Charles Mott, CEO & Co-Founder at S Gaming, stated: “Fanatics Casino needs no introduction and is one of the power player brands in the regulated US market.

“We couldn’t be happier to see Triple 7 Jackpot land in its casino lobby and for players in states such as New Jersey, Pennsylvania, West Virginia and Michigan to take it for a spin for the first time.

“We now have two top-tier operator partners in the US and look forward to putting pen to paper on even more deals over the coming months.”

Kieron Shaw, Senior Manager of Fanatics Casino, added: “At Fanatics Casino, we are looking to build our portfolio of games to better enhance the player experience, and that’s why we continue to strike partnerships with pioneering studios like S Gaming.

“S Gaming brings something a little different to our portfolio thanks to its ethos around fun, while still delivering plenty of thrills and big win potential.”

The announcement comes weeks after Fanatics relinquished its membership with the American Gaming Association in December 2025, following its launch of the Fanatics Markets prediction platform across multiple US states.

Good to know

S Gaming launched in 2023 and has focused primarily on the UK market before expanding into regulated US iGaming states in 2026

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