RubyPlay has signed a deal with Esportes da Sorte to launch its titles on the operator's platform across Brazil.
Esportes da Sorte will be able to offer players some of RubyPlay’s biggest titles, including Mad Hit® Diamonds, Mad Hit® Mr Coin, Voltage Blitz® Rapid, 3 Big Barrels® Buffalo, and Voltage Blitz® Vortex.
Dima Reiderman, RubyPlay CCO, said: "Brazil is a central part of our growth strategy, and working alongside an influential operator like Esportes da Sorte marks an important milestone in our growth strategy.
“Their firm regional presence, paired with our localised, high-performing content, creates a powerful proposition that we believe will resonate strongly with players.”
The supplier has a long history of localising content and creating games specifically for the Latin American market, and hopes this will help it gain a solid customer base through Esportes da Sorte.
RubyPlay currently houses four studios, RubyPlay Studio, Koala Games, Mad Hat Games, and Xslots – each of which has its own unique style.
Hugo Baungartner, Esportes da Sorte CBO, added: “We are committed to offering our players engaging, high-quality gaming experiences, and partnering with RubyPlay represents an important step forward in that journey.
“RubyPlay’s strong focus on Brazil and its investment in truly localised content make them a highly valuable partner, giving us confidence in the long-term success of this collaboration and in our continued growth within the regulated market.”
The deal has been formalised only hours before the iconic Brazil Carnival event, which is a country-wide celebration spanning from 13-18 February.
As part of the festivities, Grupo Esportes Gaming Brasil has unveiled a new marketing campaign focused on Carnival.
RubyPlay also operates a dedicated studio focused exclusively on bespoke, branded and white-label content
