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Brazil: Lawmakers debate allocating share of betting revenue to support athletes

Brazil's Chamber of Deputies is holding a public hearing to address why athletes have yet to receive their share of betting revenues.

3 min read
Brazilian lawmaker Caio Vianna
Key Points
Law 14.790/23 requires operators to pay athletes for the use of their names and images
Lawmakers say payments have not yet been implemented
The hearing will explore mechanisms to ensure compliance and athlete protection

Brazil's Permanent Subcommittee on Sports Betting Regulation, linked to the Chamber of Deputies' Sports Commission, will hold a public hearing to discuss the share of betting revenue owed to athletes under Law 14.790/23.

The hearing, requested by the subcommittee's president, Deputy Caio Vianna, seeks to clarify why athletes have not yet begun receiving their legally mandated payments.

The law stipulates that a portion of gross revenue from fixed-odds betting must be allocated to athletes in compensation for the use of their names, nicknames and images by betting platforms.

"The matter is urgent, as athletes are the foundation of the sporting spectacle but continue to go unpaid while their images are widely used on betting platforms," Vianna said.

The discussion will also explore how the Secretariat of Prizes and Betting (SPA) and the Ministry of Sports plan to enforce compliance and ensure that operators fulfil their obligations.

The Government has framed the issue as part of a broader integrity agenda, which also includes the recent launch of an anonymous reporting platform for suspicious activity in sports.

Earlier this year, the SPA also signed an agreement with Brazil's National Council for Advertising Self-Regulation to ensure betting ads follow responsible marketing standards and protect vulnerable audiences.

As Brazil's regulated betting market expands, lawmakers and regulators have increasingly focused on ensuring the system benefits all stakeholders, from operators to athletes.

The ongoing debate reflects the Government's effort to balance economic opportunity with transparency and fairness in the post-regulation era.

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