Criciúma has announced a main sponsorship agreement with Bolsa de Aposta running through the end of 2026, with the option of a two-year extension.
The deal returns a brand to the club’s primary shirt position following the end of its previous partnership with EstrelaBet.
In addition to the main shirt placement, Bolsa de Aposta branding will appear at the club’s Antenor Angeloni training center and at Estádio Heriberto Hülse, including on the stadium’s big screen and in hospitality areas during matches.
The operator said it plans to work alongside the club’s marketing department to develop fan-focused initiatives and regional activations.
“We are happy with this new partnership for the 2026 season. Together, the company and the club will work to further elevate the brands,” said Criciúma president Pedro Paulo Milanez Canella.
The agreement marks Bolsa de Aposta’s first move into sports marketing. The company operates under Brazil’s regulatory framework overseen by the Ministry of Finance and will debut its branding on the team’s shirt in an upcoming fixture.
Raquel Saliba, marketing director at Bolsa de Aposta, added: “The decision to sponsor Criciúma reflects our confidence in the greatness of the Tiger (Criciúma's nickname) and the strength of its community.”
“We are not just arriving as a sponsor, but as a fan brand that wants to walk alongside the club in this winning phase.”
With the Criciúma deal, operators now hold the main sponsorship position of at least half of Série B clubs for 2026.
However, several of these contracts are set to expire in the coming months, and eight clubs remain without a main sponsor. The financial terms of Criciúma’s new agreement were not disclosed.
Operators in Brazil drive a 125% surge in the value of lead sponsorships across Série A
