PlayBet will make its debut at the Olinda Carnival as sponsor of Casa Seu Antônio, a hospitality venue located in the district.
Casa de Seu Antônio in Olinda is a historic mansion that offers a comfortable and safe space with services for revelers during Carnival, including clothing customization, a dressing room, massage, and a privileged view of the parade floats.
It's a "day-use" option in the heart of the festivities.
The activation is part of the operator’s push into large-scale entertainment events, positioning the brand within one of Brazil’s most traditional Carnival celebrations, which is expected to draw around 4 million attendees over the course of the festivities.
The venue will operate in a day-use format from the Saturday of Zé Pereira through Carnival Tuesday, offering a 360-degree view of the historic center and of the street parades that pass directly in front of the property.
This year’s edition includes a branded retail area inside the space, where visitors will find PlayBet merchandise such as caps, shirts and themed accessories.
According to the company, the initiative seeks to increase direct engagement with consumers during the event.
Casa Seu Antônio offers open bar and open food services, rooftop and balcony access, climate-controlled areas and live internal entertainment.
The presence of the betting brand inside the venue reflects a trend of operators investing in Carnival activations as part of their marketing mix.
PlayBet recently became the main sponsor of CSA and also secured the main shirt sponsorship of ABC for the 2026 season, reinforcing its presence in regional competitions.
PlayBet recently strengthened its brand positioning by appointing singer Litto Lins as an official ambassador
