The Netherlands Gambling Authority (Kansspelautoriteit, KSA) has published research suggesting growing social acceptance of gambling is contributing to increased participation and making harm harder to identify.
The study, conducted among 1,000 Dutch residents for the regulator’s OpenOverGokken information initiative, found nearly a quarter of respondents believe gambling is seen as normal behaviour in their social circle. Men reported this perception twice as often as women, at 32% compared with 16%.
Social influence appeared significant. 43% said they would be less likely to gamble if those around them did not, while 22% reported having gamblers within their immediate environment.
The findings also pointed to persistent misconceptions. 18% said they regularly hear gambling described as a quick way to make money, while three-quarters attributed gambling problems to poor personal decisions.
11% reported negative consequences, including impacts on work, education, relationships or sleep. However, 76% said addiction is not outwardly visible and 34% find it difficult to discuss gambling behaviour with others. Nearly three-in-ten respondents would not seek help if they developed a problem.
Kansspelautoriteit Chairman, Michel Groothuizen, said: “Gambling problems rarely arise overnight and often remain under the radar for a long time.”
Groothuizen added: “Talking about gambling and gambling problems is still a persistent taboo.”
The regulator said the OpenOverGokken platform is designed to provide independent guidance and help users find appropriate support services.
Earlier this month, the KSA initiated enforcement proceedings to recover €60,000 ($70,989) in unpaid lottery fines from The Path of Natural Energy Foundation after repeated reporting failures.
The regulator has also warned Polymarket it could face penalties of up to €840,000 for offering games of chance in the Netherlands without a licence.
Dutch authorities are considering further player protection reforms as part of broader gambling policy changes
